Just as the standard of football goes up a gear during finals — I wanted to do my bit in ensuring the quality of #AFLFinals content followed suit. Highlights of working on the 2017 AFL Finals Series included creating live in-game graphics for blockbuster matches, using a variety of different executions and capturing the atmosphere and excitement of the largest AFL Grand Final Parade in history for @AFL social media.

Live Gamebreaker Graphics
Designed in-game to create engagement around the best performer or 'gamebreaker' immediately after each #AFLFinals match.

Instagram Quote Graphics
Bringing to life some of the light-hearted commentary from players in the lead up to #AFLFinals matches.

AFL Grand Final Parade
150,000 people attended the Grand Final eve parade in the heart of Melbourne.
It was a privilege to walk the parade route alongside the two teams facing off in the 2017 AFL Grand Final for @AFL social media.

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Facebook Panorama
Get the full experience on the AFL Facebook Page.